How digital marketing helps you to build a strong business foundation?

Digital marketing has become a new trend of marketing which yields remuneration for brands who wish to grow their business organically and efficiently.

Online marketing or digital marketing refers to marketing with the aid of digital platforms such as websites, social media mediums, blogs posting, email, apps, etc. It is the most efficient way of connecting and influencing the audience at a large scale, reproducing leads and therefore, leading to a generation of profitability.

  Traditional marketing or Digital Marketing?

There is always a big-time question for every enterprise that whether to choose the traditional form or digital form of marketing for their company.

 Small and medium scale corporates usually hold a myth into their mind that digital marketing requires a big fat budget for adopting it. However, this turns out to be a bit difficult for the companies to maintain a balanced ratio between both the marketing scheme.

In the end, corporates fully invest in traditional marketing schemes due to a lack of knowledge and availability of the right tool for measuring the ROI of digital.

  Techniques opted in Digital Marketing:

Digital Marketing includes various strategies and techniques for maintaining a success rate for the business.

·       Search Engine Optimization (SEO)

·       Social Media Optimization(SMO)

·       Social Media Marketing (SMM)

·       Search Engine Marketing (SEM)

   How digital marketing can help in the growth of your business?

1.   No Geographical Barrier:

Digital marketing helps you to expand globally without marking any boundaries. Exploring a new geographical area with traditional marketing is an ever bashing-task. You are flexible with the region or areas under digital marketing to attract a more targeted audience. The campaigns can be run with no time and effectively.

2.   Hit over Potential Audience:

It is always termed to hit the bull’s eye. However, digital marketing is a boon to the brand as they can target their audience while marketing. The reaching to the masses sometime turns out to be waste through as television or print media occurs where if that section is not interested in the brand. By ensuring digital marketing, this allows you to reach a selected section of society in terms of age, interest, geographical, etc through multiple techniques.

3.   More beneficial than Traditional Marketing:

Online marketing is a way more affordable and effective than the traditional form. The amount spent over marketing through prints or television can not be analyzed and yield much profit to the business. On the other hand, resources invested in the digital helps to analyze the return over investment easily.

4.   Bold Impact Through Social media:

It has been proven that a wide section of society is active over social media rather than any other media platform. They spend their maximum time over social media which is initiating companies to hold a social media account for building a connection with society.

Staying updated and upgraded with social media plays a vital role in the growth of the business. The most popular platform these days are Facebook, Instagram, Twitter, Linkedin, Pinterest, etc which help to interact with new customers as well as maintain a healthy relationship with the existing ones.

5.   Reportable Analytics:

Apart from cost-effective, digital marketing helps to trace the realistic figures of sales generation unless like traditional marketing. This is the channel that gives the best analysis of the return of investment. It measures the clicks and reaches that are utilized for studying the customer's behavior. The amount of data you can maintain through digital marketing is invaluable.

   How to get India's Best Digital marketing services?

In this competitive world spending money is not a big deal but to optimize your money and ripe the fruitful result is always a big issue.

Prismovine is the leading company in India for providing the most efficient and economical digital marketing services packages. We as a company cater to customer’s needs and provide specialized services to the customers. Thus, it is a one-stop solution for all your queries.

 For details, contact our website- http://www.prismovine.com

sem vs seo

You pay each time a user clicks on an SEM result. You pay nothing when a user clicks on an SEO result. SEM results are paid placements, and your brand is charged each time a user clicks on the result. Therefore, you must have a budget for continually showing SEM ads and using this form of PPC lead generation. On the flip side, you are never charged when a user clicks on an organic search result.

SEM results show to a select target audience. Seo results do not.

ul SEO and SEM strategies are driven by a plan to connect with a select audience, you can only specify that target audience through SEM. Through SEM, you can (depending on the publisher) select what audiences you want to see the search results by assigning filters based on age, location, income, habits, and more. Through SEO, you cannot specifically choose who will see your search results.

The impact of SEM is immediate. SEO takes time. Through paid SEM ads, you can start to put your results in front of audiences with just a few clicks. As soon as you launch a campaign, your ads start showing in SERPs. At any time, you can turn ads on to increase visibility or turn them off to stop showing. Conversely, SEO is something that you acquire over time and typically over a long time. It can take months of implementing an SEO strategy before a brand begins to rank on search engines.

SEM is better for testing than SEO. Because you can immediately turn SEM paid ads off and on, it’s a great strategy for testing. You can quickly revise your ad copy, target new audiences, and change landing page content to test your new tactics. This flexibility allows you to see differences in your strategies immediately. You cannot accomplish this through SEO, as it would take too much time to make changes and monitor differences in results.

Because you can immediately turn paid ads off and on, SEM is a great strategy for testing


SEO adds value over time. SEM does not. SEM is only active as long as you pay for your results to show. As soon as you turn off your ads, your SEM strategy is over. SEO is the opposite. SEO strategy grows and compounds over time and leaves lasting results.

SEO has a higher click-through rate (CTR) than SEM … if you can get to the top. The first few organic search results typically have the highest CTRs. So if you can get to the top, you can likely outperform SEM ads. But if you appear on the second page of results or lower, you can probably get more clicks through SEM.

SEM vs. SEO: Which is Better?
Now that you have compared SEM vs. SEO, it will be easier to decide which tactic is right for your marketing strategies. To decide which is right for your brand, use what you know and consider the following.

Advantages of Pay Per Click

Pay Per Click is a simple method of online advertising that places your advertisement on search engine result pages. The main idea of PPC advertising is that you have to pay only when someone clicks on your advertisement.

You also must have Clicked on Google paid advertisement sometimes. These ads are placed to attract the visitors and potential customers to your website. When the user read these ads they attract the user by promising to give most relevant information about which the user is doing the search. Google PPC ads has been a huge success for Google and generated billions of ad revenue for it. Those who have learned how to effectively do Pay per clicks marketing have gained significant online presence of their business and also saved lots of marketing cost in this way which they would have to spend otherwise by other marketing methods. IQinfo can help you realize this dream of making a big online presence as we can design your Pay per click advertising strategy at most affordable rates by which you can grow your business tremendously. Here we are giving some of the top benefits of PPC advertising for your business.

Results are instant

This is one of the main advantages of PPC advertising as it is the fastest way to drive traffic to your website. Unlike SEO campaign which takes months for the benefits to come, PPC advertising will work instantly and your advertisement will appear on the search result pages as soon as you complete the process and live your PPC campaign.

High Flexibility

Pay Per Click Advertising provides you with full power and control to design and run your PPC campaign as per your requirements. You can create a customized PPC campaign which runs according to the season so that PPC advertisements appear only for that season. You can bid lower amount which you want to pay. Thus PPC offers much more flexibility to you to track down the performance of your PPC campaign. You can also choose to pay more for some keywords which you think are more related to your business.

Set your Budget

One of the most important PPC advantage is that you can control costs by setting your daily and monthly budget. You can also decide how much you want to pay for certain keywords. Hence you can accomplish your marketing goals within your budget.

Pay when someone clicks

With PPC, one of the major advantages is that you have to pay only when the potential customer clicks on your advertisement. Just placing an advertisement on result page of search engine doesn’t involve any charge.

Target your PPC ad

Using PPC Advertising you can target your advertisements on the basis of location, demography, gender, age, time of day, day or week etc. Hence by targeting your PPC ad you are actually increasing the chances of clicking to the conversion hence chances of potential customers buying your products and services from your website get increases.

Compete with Bigger players in the market

PPC puts all businesses whether big or small on a same platform where they can compete with each other without having big advantage to the bigger players. If you optimize your PPC advertising and you are targeting the right keywords then you can win over your rivals easily no matter how big it is.

Hence looking at so many advantages of PPC advertising the only job left is to find an experienced PPC expert who understands all the principles and complexities of PPC advertising and explain to you in simple terms. IQ Infotech has setup a dedicated team of quality PPC Experts which can help you in this regard. Hence for any PPC advertising requirement contact IQ Infotech toda

Build Successful PPC Campaigns for Your eCommerce Site Today

E-commerce is a growing Industry in India. As people are getting aware of products being available online, they are preferring to buy online rather than waiting in lines to purchase them. You are aware of this trend but you don’t know how to expand your e-commerce business. One of the best ways to increase revenue and boost sales is to use Pay-Per-Click (PPC) Campaign.

PPC is a very powerful tool which can help you in reaching out to customers who don’t know your brand. This way you can help them in choosing the right product for their needs and they can become

loyal customers. By this time, we know you have acquired good knowledge about PPC. Here are a few tips and tricks to take it to the next level:

1.       Employ Ad Extensions- Using ad extensions provides with capability to increase ad size and prominence on-screen. They are used to optimize AdWords ads and these features present searchers with unique functions that can drastically boost a campaign’s performance. And to top it all, they’re free to use. You can use many extensions like call extensions, message extensions, price extensions, sitelink extensions, and promotion extensions to build the best campaign for your e-commerce store.

2.       Optimize for Voice Search- When running a PPC campaign for mobile users, we need to see how mobile users are searching. According to Google, more than 400 million users are using Google Assistant to search on their mobile devices. And research says that this number will skyrocket by more than 50% by 2020. What this data suggests is that when we design a PPC campaign, we need to take voice search into consideration as well. This way we can reach a much bigger audience. And if we have optimized voice search protocols, then we can increase our sales by more than 25%.

3.       Instagram Advertising- Instagram is one of the most powerful advertising outlets for eCommerce merchants. In June of this year, Instagram reached 1 billion monthly active users, making the site the second most popular social networking app. Using this platform’s visually focused advertising features not only helps you reach a massive audience, but it also helps impacting sales in a meaningful manner. As Instagram is gaining more popularity day by day, people are getting more aware about various eCommerce businesses. There are many ways you can leverage Instagram like photo ads, video ads, slideshow ads, carousel ads, and stories ads.

We won’t suggest you to bombard Instagram or Google with ads because this way you will only end up losing potential customers. What we are trying to say is that you need to blend in with your PPC campaign. This way you can sell your eCommerce business without selling it. Stay tuned for more updates,

Top 5 Reasons why SEO can boost your business

Business environment is changing rapidly and if you don’t keep up to the change you are bound to be left behind. Even a big companies like Nokia and blackberry lost to their competitors by ignoring the technological advancements in the smart phone market at that time. Now is the era of internet, according to Neilson internet has a major impact in influencing buying decision of customers.

Domain	Influence of Internet
Electronics	81%
Appliances	77%
Books	70%
Music	69%
Food and Beverages	62%
Personal Hygiene	62%
Clothing	69%
Cars	68%

Source:  https://www.nielsen.com/in/en/insights/news/2013/digital-influence-how-the-internet-affects-new-product-purchase-decisions.html

With neck to neck competition in the market merely web presence is not enough. Along with web presence you need to optimize your website to make it visible to the consumers. Prismovine is the best digital marketing company in Delhi that helps its users with all digital marketing needs.

The best way to start your digital marketing journey is by Search engine optimization(SEO).  SEO in simple words is a set of practices that will help your website to be more visible on search engines search results page. SEO helps your website to by organically ranked in the search engine. Also it has the highest ROI as compared to other digital marketing strategies.

Top 5 ways why SEO is important are:

1. SEO makes your website appear in organic search results. It is a critical component of buyers funnel and leads to user engagement followed by conversion. If you think logically also the first websites you generally visit are the ones that appear on the first page of google search results.
2. A website that is well built, clean and has user friendly relevant content can be indexed and optimized faster by the search engine. In addition it has good quality backlinks and well on page optimized content. So it is more trustworthy and credible and others.
3. SEO optimized websites have a better conversion rate as it will divert genuine customers to your website, people who are actually interested in your business.
4. Studies have shown that people research in internet before making their buying decision. So website that appear on top search results are more likely to be chosen by the end users.
5. SEO gives you long lasting results in contrast to traditional time bound advertisements due to the evergreen nature of the internet.

Also SEO has a multiplying effect in driving traffic on your website. Once your website is optimized then it will attract more customers which will increase the user traffic and increase the ranking of your website. Increased ranking will attracted more customers than before. 

SEO is a ongoing process and search engines tries to give more andmore relevant results to their end users. Companies need to keep following their SEO practices to  continue to stay on the top.

Contact us at  Prismovine  for all your SEO related queries.

The Success of a Display Ad

Display Advertising refers to banner adds including both graphics and text that appear on particular areas of a website. These are paid advertisement that comes in different types and sizes.

Some of the different types of display adds include static image banners, GIFS and animated HTML ads. Static image banner is a jpg or png or other image that contain a graphic or a text. GIF ads are animated or static images that carry the .gif extension. HTML ads use HTML5 language to animate pieces of banner ads or the entire banner.

The primary goals of display advertising are:

1.       Brand Promotion

2.       To generate product awareness

3.       Customer acquisition

4.       Increase Sales

5.       Leads Generation

Paid campaigns enable advertisers to filter the audience by demographics, behaviors and retargeting tools to make the display ads more effective.

The success of a display ad campaign can be measured as follows:

Reach: Reach is measured by the number of people to whom the advertisement reaches.

Click Through Rate (CTR): It is the probability of the user clicking on your online initiative.

Conversion: It is the percentage of people that accomplished the desired goal after clicking on the ad.

In addition to the above parameters, bounce rate is percentage of users that exit the site in a very short span of time after clicking the advertisement and visiting the site. They may not find the ad relevant to them. 

The overall success of an online ad is measured by ROI i.e return on investment. It is the ratio of the amount of sales generated by a campaign to the cost of the campaign.