We all know what Social Media Marketing (SMM) is and how powerful a marketing tool it can be. What we don’t know is how it can be used to promote your restaurant/café/bar. Online promotion is trending these days because it is easy-to-use and has a very friendly and welcoming interface. Social media platforms like Facebook, Instagram and Twitter play important roles in SMM. Here’s how you can use SMM for your restaurant-
1. Make sure you are on all platforms- Having a presence on all social platforms is a must. It sends a message that you know what you are doing and your message reached all kinds of audiences, even to the people who aren’t much social.
2. Promote equally on all platforms- If you are active on one social media platform, make sure you are active on other platforms too. This way you can divide the work and utilize all platforms to their full extent. All platforms must have the same information to avoid discrepancies.
3. Your content should be professional- People always keep an eye out for brands which are professional and courteous. If your content is professional and courteous, you are already in the eyes of your potential customers. Always indulge in conversation with people who are interacting with your social media pages.
4. Post a lot of pictures of your food- People tend to like food shots and food photography. So having great food pictures is very important. Food shots generally get more engagement than a normal post. This helps the customer to relate and get an idea as to what they will be served at your restaurant/café/bar.
5. Keep on having campaigns and deals- People look up on social media for interesting campaigns or deals. If your social media is active and has campaigns, you know you will be having more customers. This helps you in serving more customers each day and hence increasing your revenue.
These tips or hacks are the game changer in today’s scenario. Use your social media wisely and never let it go to waste. For more interesting blogs, keep following this space.
