Business environment is changing rapidly and if you don’t keep up to the change you are bound to be left behind. Even a big companies like Nokia and blackberry lost to their competitors by ignoring the technological advancements in the smart phone market at that time.
Now is the era of internet, according to Neilson internet has a major impact in influencing buying decision of customers.
Domain
|
Influence of Internet
|
Electronics
|
81%
|
Appliances
|
77%
|
Books
|
70%
|
Music
|
69%
|
Food and Beverages
|
62%
|
Personal Hygiene
|
62%
|
Clothing
|
69%
|
Cars
|
68%
|
With neck to neck competition in the market merely web presence is not enough. Along with web presence you need to optimize your website to make it visible to the consumers. Prismovine is the best digital marketing company in Delhi that helps its users with all digital marketing needs.
The best way to start your digital marketing journey is by Search engine optimization(SEO). SEO in simple words is a set of practices that will help your website to be more visible on search engines search results page. SEO helps your website to by organically ranked in the search engine. Also it has the highest ROI as compared to other digital marketing strategies.
Top 5 ways why SEO is important are:
- SEO makes your website appear in organic search results. It is a critical component of buyers funnel and leads to user engagement followed by conversion. If you think logically also the first websites you generally visit are the ones that appear on the first page of google search results.
- A website that is well built, clean and has user friendly relevant content can be indexed and optimized faster by the search engine. In addition it has good quality backlinks and well on page optimized content. So it is more trustworthy and credible and others.
- SEO optimized websites have a better conversion rate as it will divert genuine customers to your website, people who are actually interested in your business.
- Studies have shown that people research in internet before making their buying decision. So website that appear on top search results are more likely to be chosen by the end users.
- SEO gives you long lasting results in contrast to traditional time bound advertisements due to the evergreen nature of the internet.
Also SEO has a multiplying effect in driving traffic on your website. Once your website is optimized then it will attract more customers which will increase the user traffic and increase the ranking of your website. Increased ranking will attracted more customers than before.
SEO is a ongoing process and search engines tries to give more andmore relevant results to their end users. Companies need to keep following their SEO practices to continue to stay on the top.
Contact us at Prismovine for all your SEO related queries.
