E-commerce is a growing Industry in India. As people are getting aware of products being available online, they are preferring to buy online rather than waiting in lines to purchase them. You are aware of this trend but you don’t know how to expand your e-commerce business. One of the best ways to increase revenue and boost sales is to use Pay-Per-Click (PPC) Campaign.
PPC is a very powerful tool which can help you in reaching out to customers who don’t know your brand. This way you can help them in choosing the right product for their needs and they can become
loyal customers. By this time, we know you have acquired good knowledge about PPC. Here are a few tips and tricks to take it to the next level:
1. Employ Ad Extensions- Using ad extensions provides with capability to increase ad size and prominence on-screen. They are used to optimize AdWords ads and these features present searchers with unique functions that can drastically boost a campaign’s performance. And to top it all, they’re free to use. You can use many extensions like call extensions, message extensions, price extensions, sitelink extensions, and promotion extensions to build the best campaign for your e-commerce store.
2. Optimize for Voice Search- When running a PPC campaign for mobile users, we need to see how mobile users are searching. According to Google, more than 400 million users are using Google Assistant to search on their mobile devices. And research says that this number will skyrocket by more than 50% by 2020. What this data suggests is that when we design a PPC campaign, we need to take voice search into consideration as well. This way we can reach a much bigger audience. And if we have optimized voice search protocols, then we can increase our sales by more than 25%.
3. Instagram Advertising- Instagram is one of the most powerful advertising outlets for eCommerce merchants. In June of this year, Instagram reached 1 billion monthly active users, making the site the second most popular social networking app. Using this platform’s visually focused advertising features not only helps you reach a massive audience, but it also helps impacting sales in a meaningful manner. As Instagram is gaining more popularity day by day, people are getting more aware about various eCommerce businesses. There are many ways you can leverage Instagram like photo ads, video ads, slideshow ads, carousel ads, and stories ads.
We won’t suggest you to bombard Instagram or Google with ads because this way you will only end up losing potential customers. What we are trying to say is that you need to blend in with your PPC campaign. This way you can sell your eCommerce business without selling it. Stay tuned for more updates,
