sem vs seo

You pay each time a user clicks on an SEM result. You pay nothing when a user clicks on an SEO result. SEM results are paid placements, and your brand is charged each time a user clicks on the result. Therefore, you must have a budget for continually showing SEM ads and using this form of PPC lead generation. On the flip side, you are never charged when a user clicks on an organic search result.

SEM results show to a select target audience. Seo results do not.

ul SEO and SEM strategies are driven by a plan to connect with a select audience, you can only specify that target audience through SEM. Through SEM, you can (depending on the publisher) select what audiences you want to see the search results by assigning filters based on age, location, income, habits, and more. Through SEO, you cannot specifically choose who will see your search results.

The impact of SEM is immediate. SEO takes time. Through paid SEM ads, you can start to put your results in front of audiences with just a few clicks. As soon as you launch a campaign, your ads start showing in SERPs. At any time, you can turn ads on to increase visibility or turn them off to stop showing. Conversely, SEO is something that you acquire over time and typically over a long time. It can take months of implementing an SEO strategy before a brand begins to rank on search engines.

SEM is better for testing than SEO. Because you can immediately turn SEM paid ads off and on, it’s a great strategy for testing. You can quickly revise your ad copy, target new audiences, and change landing page content to test your new tactics. This flexibility allows you to see differences in your strategies immediately. You cannot accomplish this through SEO, as it would take too much time to make changes and monitor differences in results.

Because you can immediately turn paid ads off and on, SEM is a great strategy for testing


SEO adds value over time. SEM does not. SEM is only active as long as you pay for your results to show. As soon as you turn off your ads, your SEM strategy is over. SEO is the opposite. SEO strategy grows and compounds over time and leaves lasting results.

SEO has a higher click-through rate (CTR) than SEM … if you can get to the top. The first few organic search results typically have the highest CTRs. So if you can get to the top, you can likely outperform SEM ads. But if you appear on the second page of results or lower, you can probably get more clicks through SEM.

SEM vs. SEO: Which is Better?
Now that you have compared SEM vs. SEO, it will be easier to decide which tactic is right for your marketing strategies. To decide which is right for your brand, use what you know and consider the following.

Advantages of Pay Per Click

Pay Per Click is a simple method of online advertising that places your advertisement on search engine result pages. The main idea of PPC advertising is that you have to pay only when someone clicks on your advertisement.

You also must have Clicked on Google paid advertisement sometimes. These ads are placed to attract the visitors and potential customers to your website. When the user read these ads they attract the user by promising to give most relevant information about which the user is doing the search. Google PPC ads has been a huge success for Google and generated billions of ad revenue for it. Those who have learned how to effectively do Pay per clicks marketing have gained significant online presence of their business and also saved lots of marketing cost in this way which they would have to spend otherwise by other marketing methods. IQinfo can help you realize this dream of making a big online presence as we can design your Pay per click advertising strategy at most affordable rates by which you can grow your business tremendously. Here we are giving some of the top benefits of PPC advertising for your business.

Results are instant

This is one of the main advantages of PPC advertising as it is the fastest way to drive traffic to your website. Unlike SEO campaign which takes months for the benefits to come, PPC advertising will work instantly and your advertisement will appear on the search result pages as soon as you complete the process and live your PPC campaign.

High Flexibility

Pay Per Click Advertising provides you with full power and control to design and run your PPC campaign as per your requirements. You can create a customized PPC campaign which runs according to the season so that PPC advertisements appear only for that season. You can bid lower amount which you want to pay. Thus PPC offers much more flexibility to you to track down the performance of your PPC campaign. You can also choose to pay more for some keywords which you think are more related to your business.

Set your Budget

One of the most important PPC advantage is that you can control costs by setting your daily and monthly budget. You can also decide how much you want to pay for certain keywords. Hence you can accomplish your marketing goals within your budget.

Pay when someone clicks

With PPC, one of the major advantages is that you have to pay only when the potential customer clicks on your advertisement. Just placing an advertisement on result page of search engine doesn’t involve any charge.

Target your PPC ad

Using PPC Advertising you can target your advertisements on the basis of location, demography, gender, age, time of day, day or week etc. Hence by targeting your PPC ad you are actually increasing the chances of clicking to the conversion hence chances of potential customers buying your products and services from your website get increases.

Compete with Bigger players in the market

PPC puts all businesses whether big or small on a same platform where they can compete with each other without having big advantage to the bigger players. If you optimize your PPC advertising and you are targeting the right keywords then you can win over your rivals easily no matter how big it is.

Hence looking at so many advantages of PPC advertising the only job left is to find an experienced PPC expert who understands all the principles and complexities of PPC advertising and explain to you in simple terms. IQ Infotech has setup a dedicated team of quality PPC Experts which can help you in this regard. Hence for any PPC advertising requirement contact IQ Infotech toda