Wednesday, 21 February 2018

Everything you should know about Social Media Marketing

Who would have thought something so easy and interesting could be so powerful that even biggest companies cannot ignore it? In today’s world, Social Media Marketing is a force to be reckoned and it cannot be taken lightly. All those who have adapted to social media are now bearing its fruits and all those who ignored it are now struggling to keep their businesses running. But why did social media become so prominent and what should you know about it? All these questions will be answered after you are finished reading this article.

1. It’s easy to learn- Social media is something which everyone can do and as you get involved in the process, your interest in it increases. It is the easiest way to reach out to your customers and tell them about your product or service. It also helps a brand to establish awareness in the quickest time possible. All those who are enjoying promoting their brands on social media, are doing it right.

2. It’s quickest way to promote- Social media is like a forest fire. Once it starts, it’s extremely tough to stop it. The most recent example is of Priya Prakash Varrier. She became an overnight celebrity and is now endorsing some of the biggest brands. This is the power of social media and that’s why even Apple doesn’t ignore it.

3. It’s all free- Social media has and always will be free. No one will ask you for money to create an account on social media. The ROI is reached very quickly and the response is always direct and the customers always appreciate it. It can also be used to increase sales of your products or increase revenue of any business.

4. It involves strategic planning- Ever since the realization that social media is important, people have started making strategies to promote their brands. This involves making creatives, GIFs and videos. Recently, video marketing has reached new heights and people are shifting towards it. This is because videos always indulge potential customers and hearing helps in remembering too.

5. It’s all about the time- People tend to post on social media at odd hours, when their customers are not active on social media. This hampers the performance of that post and makes the page look dull. Posting at the time when people are online, is the best strategy to increase reach and engagement. This way your brand looks active and never misses a chance to make an impact.

These are the pointers which we would like you to keep in mind whenever you start social media marketing. After all, we all want to succeed in our respective fields. Why not make it a little easy and interesting?
 

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