The Success of a Display Ad

Display Advertising refers to banner adds including both graphics and text that appear on particular areas of a website. These are paid advertisement that comes in different types and sizes.

Some of the different types of display adds include static image banners, GIFS and animated HTML ads. Static image banner is a jpg or png or other image that contain a graphic or a text. GIF ads are animated or static images that carry the .gif extension. HTML ads use HTML5 language to animate pieces of banner ads or the entire banner.

The primary goals of display advertising are:

1.       Brand Promotion

2.       To generate product awareness

3.       Customer acquisition

4.       Increase Sales

5.       Leads Generation

Paid campaigns enable advertisers to filter the audience by demographics, behaviors and retargeting tools to make the display ads more effective.

The success of a display ad campaign can be measured as follows:

Reach: Reach is measured by the number of people to whom the advertisement reaches.

Click Through Rate (CTR): It is the probability of the user clicking on your online initiative.

Conversion: It is the percentage of people that accomplished the desired goal after clicking on the ad.

In addition to the above parameters, bounce rate is percentage of users that exit the site in a very short span of time after clicking the advertisement and visiting the site. They may not find the ad relevant to them. 

The overall success of an online ad is measured by ROI i.e return on investment. It is the ratio of the amount of sales generated by a campaign to the cost of the campaign.

 

Difference between online and offline marketing?

Offline marketing is basically word-of-mouth marketing where people see ads on billboards and posters about a specific brand, they try that brand, and if they like it they will recommend that brand to others and that’s how a brand will gain its popularity.

It is a time-consuming method and often requires a lot of investment.

Despite all your efforts and investments, it won’t guarantee you a sure shot success.

Digital marketing, on the other hand, uses techniques like social media marketing, search engine optimization, search engine marketing, campaign and email marketing to promote your brand. A customer can either visit your outlet or order it online and the process will continue. There is no need for word-of-mouth promotion as everyone would have already seen your advertisement and would try it on their own.

It doesn’t require any initial investment when you start posting about your brand on social media sites, to create a hype. As soon as you start generating a crowd for your brand, you can invest some amount to upgrade your marketing strategies so that your brand can reach out to a much larger level, and more and more people are aware of your brand.

Since digital marketing doesn’t require initial investment so it is more profitable as you have nothing to lose initially. And your brand can gain popularity on its own and it creates a much higher chance of success as it can help you to reach out to a much larger audience which offline marketing strategies can’t do.

You can definitely give it a try, you have nothing to lose and a lot to gain! Digital marketing is a new trend. Follow it before it gets old!

Everything you should know about Social Media Marketing

Who would have thought something so easy and interesting could be so powerful that even biggest companies cannot ignore it? In today’s world, Social Media Marketing is a force to be reckoned and it cannot be taken lightly. All those who have adapted to social media are now bearing its fruits and all those who ignored it are now struggling to keep their businesses running. But why did social media become so prominent and what should you know about it? All these questions will be answered after you are finished reading this article.

1. It’s easy to learn- Social media is something which everyone can do and as you get involved in the process, your interest in it increases. It is the easiest way to reach out to your customers and tell them about your product or service. It also helps a brand to establish awareness in the quickest time possible. All those who are enjoying promoting their brands on social media, are doing it right.

2. It’s quickest way to promote- Social media is like a forest fire. Once it starts, it’s extremely tough to stop it. The most recent example is of Priya Prakash Varrier. She became an overnight celebrity and is now endorsing some of the biggest brands. This is the power of social media and that’s why even Apple doesn’t ignore it.

3. It’s all free- Social media has and always will be free. No one will ask you for money to create an account on social media. The ROI is reached very quickly and the response is always direct and the customers always appreciate it. It can also be used to increase sales of your products or increase revenue of any business.

4. It involves strategic planning- Ever since the realization that social media is important, people have started making strategies to promote their brands. This involves making creatives, GIFs and videos. Recently, video marketing has reached new heights and people are shifting towards it. This is because videos always indulge potential customers and hearing helps in remembering too.

5. It’s all about the time- People tend to post on social media at odd hours, when their customers are not active on social media. This hampers the performance of that post and makes the page look dull. Posting at the time when people are online, is the best strategy to increase reach and engagement. This way your brand looks active and never misses a chance to make an impact.

These are the pointers which we would like you to keep in mind whenever you start social media marketing. After all, we all want to succeed in our respective fields. Why not make it a little easy and interesting?
 

Social Media Marketing- You can use it to promote your restaurant

We all know what Social Media Marketing (SMM) is and how powerful a marketing tool it can be. What we don’t know is how it can be used to promote your restaurant/café/bar. Online promotion is trending these days because it is easy-to-use and has a very friendly and welcoming interface. Social media platforms like Facebook, Instagram and Twitter play important roles in SMM. Here’s how you can use SMM for your restaurant- 

1. Make sure you are on all platforms- Having a presence on all social platforms is a must. It sends a message that you know what you are doing and your message reached all kinds of audiences, even to the people who aren’t much social.

2. Promote equally on all platforms- If you are active on one social media platform, make sure you are active on other platforms too. This way you can divide the work and utilize all platforms to their full extent. All platforms must have the same information to avoid discrepancies.

3. Your content should be professional- People always keep an eye out for brands which are professional and courteous. If your content is professional and courteous, you are already in the eyes of your potential customers. Always indulge in conversation with people who are interacting with your social media pages.

4. Post a lot of pictures of your food- People tend to like food shots and food photography. So having great food pictures is very important. Food shots generally get more engagement than a normal post. This helps the customer to relate and get an idea as to what they will be served at your restaurant/café/bar.

5. Keep on having campaigns and deals- People look up on social media for interesting campaigns or deals. If your social media is active and has campaigns, you know you will be having more customers. This helps you in serving more customers each day and hence increasing your revenue.

These tips or hacks are the game changer in today’s scenario. Use your social media wisely and never let it go to waste. For more interesting blogs, keep following this space.

Why search engine marketing is so important today for Businesses?

Search engine marketing (SEM) for a website can be distributed in two categories, organic (SEO) and paid marketing (PPC). While organic marketing is the ideal approach to expand a business, paid marketing is the practical approach to get results in a really small span of time. Search engine marketing is necessary because it helps in generating leads without physically wandering around looking for them.

It has the following advantages: -

Grab attention of audience at the right time- Research shows that 90 percent of people who research online know exactly what they’re looking for. Otherwise, they wouldn’t have used the keywords you are targeting.

This means that you’re getting your content and ads in front of a highly engaged target audience, who are actively looking for offers like yours – all for a low cost and without having to impose on them.

It’s easy and fast to implement- Setting up SEM is really easy. Its results might take a while but you can set it up in a matter of few hours. Changes can be made at any point of time, even during the campaign. The campaign can be stopped and resumed at any point of time as well.

It’s completely measurable- SEM is a tool which is completely trackable. All its records are easy to access and the results it gives are measurable and easy to understand. Whatever is the goal, SEM can tell exactly how much value is being generated. This helps in making more educated decisions when comes to budgeting.

It helps raise brand-awareness- SEM doesn’t only help in generating good quality traffic, but it also helps in creating an awareness for a brand. The higher the product ranks in search engines, more traffic is generated, which helps customers visit your website and they tell their peers or families about you. This awareness is vital for a business to reach new heights.

SEM is a really important tool which helps you in increasing your sales and brand value. If used wisely, it can even give some really amazing results, like making your brand an international one. So keep using SEM and get unparalleled results.

How to Find an Internet Marketing Company Offering the Best SEO Services

SEO, Search Engine Optimization, is a very important marketing tool to place yourself amongst the top searches. SEO is purely organic and doesn’t involve any kind of paid advertisements. This is the reason why SEO is getting highlighted these days. SEO generates organic leads, by people who are genuinely looking for your services/products. If you are looking for a company which offers good, if not the best, SEO services, following are the ways to look for them: -

Companies should practice what they offer- Ideally, SEO can be utilized by any company that wants to promote themselves. Generally, internet marketing companies don’t practice SEO. A good marketing company practices SEO on a daily basis to ensure they are updated with the latest techniques of SEO. This way they can ensure maximum customer satisfaction and can reach top searched on search engines.

They should be updated with latest techniques- SEO is ever evolving and daily new techniques come up that help in promoting brands. Marketing companies should always be updated with the techniques involving SEO because that helps in making a presence in marketing field and they can pitch new ideas to their customers too.

New ideas should always be practiced- SEO involves practicing techniques which are rarely practiced and getting maximum results out of them. New strategies and plans surely help in reaching out to new customers and expanding customer base. They also help in making new marketing plans for the customers.

Daily updates on websites regarding blogs and other activities- Writing blogs also help in reaching the top searched. Marketing companies try maintaining a blog, but those blogs aren’t updated on a regular basis. This is a very good organic way to increase searches. Websites which have blogs get more hits than websites which don’t have one. Always look out for such marketing companies.

Smooth and ultra-responsive websites- Websites which are easy to load and user-friendly generally get lots of hits, because they have their basics of SEO right to the tee. Ultra-responsive websites are backlinked to many websites because they don’t take much time to load and hence get more visits. Such marketing techniques are much needed.

Good SEO can help you get customer leads without investing heavily on paid advertisements, and the best part about SEO is that it is permanent. No one can replace you on online searches even if they pay heavily. Next time, if you are looking for an internet marketing company, make sure they know this fact about SEO.

Why Social Media Marketing is important for any business?

Social media has completely reformed how we perceive information and news. We prefer Facebook and Twitter for news over the traditional newspaper. This is because social media platforms like Facebook, Twitter etc. are now a part of our lives. They help in giving us information which traditional media platforms couldn’t. Social media is like a forest fire, which is spreading across at an amazing pace and it soon might replace the mighty newspaper.

In the modern world, where the new generation prefers social media, using it to its full extent is vital. We need to exploit the resources we have in hand to get the maximum possible reach and result. This is the reason why social media is important for all businesses. In the recent past, businesses used to promote themselves on media platforms like print media, visual media etc. But now they can promote themselves on social media platforms like Facebook, Twitter and even Instagram because they are relatively easy on the pocket and much more interesting to understand.

Product based businesses are already shifting to social media platforms because they help in increasing sales and revenue. Service based businesses are also getting educated about it as they move forward. For a service based platform, it’s easier to promote themselves and tell about their services on the internet. New social media marketing agencies have also come into play because of the boom they are experiencing in social media. These agencies have started exploring other platforms too like LinkedIn, Pinterest to attract customers and spread the word about various businesses.

One of the most recent developments is that small restaurants, even small fast food joints have started their promotion online. This way they can tell what they are serving and spread a good word amongst its customers. They also promote what they are about to do in the near future. This way they make sure they are present in the market and also their competitors know what they are up to, so they can also start working on their strategies. Social media gives a fair chance to everyone to promote themselves and this is what we need.

Social media has lighted a fire and only time will tell what social media can do to our personal as well as business lives. www.prismovine.com